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A little team. A lot more possible.

The business partner you never had.

Meet Nelen, your AI business partner for small businesses. In WhatsApp or LINE, it handles everyday work, follows things through, and builds tools around the way you run your business.

Get early access

Free to join. We’re opening to a small group of businesses first.

Works where you already chat

WhatsApp

LINE

SMS

Email

Nelen peeking around a phone, ready to help with your business
Illustrative product demo

Example conversation: You ask for an HR tool. Nelen thinks through your request, builds from a proven HR base, and delivers a tool for your eight-person team with shifts, holidays and sick days. No extra HR app to buy.

WHEN EVERYTHING DEPENDS ON YOU

Small slips cost real money.

MISSED OPPORTUNITY

The quote nobody
followed up on.

Good work, left waiting for a yes.

DELAYED PAYMENT

The invoice still
sitting in drafts.

Money earned, still not on its way.

LOST CONNECTION

The customer who
never heard back.

A conversation that went quiet.

Big companies have people for this.
You have you. Until now.

Now you have

nelen.

One partner who does the jobs you never had time to hire for. Always on, always on your side.

Nelen helping a garage owner manage repair work

Your partner

Looks at how your business is doing and tells you where the next customer can come from. Someone to think things through with, any time.

Nelen helping a salon owner with customers and appointments

Your assistant

Follows up, reminds people and answers customers. Nothing falls through the cracks.

Nelen building business tools for a bakery owner

Your tech person

The one you could never hire or find. Websites, tools and connecting your apps. Just ask.

Nelen handling paperwork and business admin in a night office

Your back office

Invoices, payments, staff hours and paperwork. The everyday admin, handled with a clear record of what happened.

Other AI tells you what to buy.
Nelen builds it for you.

Nelen builds tools around your workflow and keeps a dedicated database for your business. Start with proven features, then ask for the rules, fields and steps your team needs. You work in the chat: Nelen handles the tasks, without another dashboard to manage.

Nelen building business software on a laptop
01 / Build itYour request becomes your software.A proven starting point, shaped around your team.
Nelen running everyday business tasks
02 / Put it to workThen Nelen handles the everyday.You stay in the chat. Your business keeps moving.

Other AI chats

I need a simple way to manage my staff.

Try an HR app. Sign up, pay monthly, then connect it to me.

Another app to pay for, every month

Another login to learn

Made for everyone, so it fits nobody

Your data lives in someone else’s app

Nelen. Built around your business.

I need a simple way to manage my staff.

Building it for you now. It works the way your team works.

Built for your business, not for everyone

No new app to buy or learn

Your data has a home, and it’s yours

Changes the moment you ask

Proven features. Shaped to your way of working.

Every business works differently. Nelen starts with tested features, then changes the rules, adds what’s missing and leaves out what you don’t need.

SEE HOW IT ADAPTS
01 / THE FOUNDATION

Proven features.
A reliable start.

Tested building blocks, ready to shape.

✓ Scheduling✓ Customer lists✓ Invoices✓ Bookings✓ Orders✓ Team tasks
You don’t start from scratch.
02 / YOUR WAY OF WORKING
Nelen listening to your requestYou ask. Nelen adapts.
Keep what worksChange the rulesAdd what’s missing
03 / BUILT AROUND YOU

✓ Your workflow. Your tool.

Tell Nelen how you work. Your tool adapts to your routine, with no code or settings to learn.

A LITTLE TEAM. ON YOUR SIDE.

Your next business partner
could be Nelen.

Someone to follow things through, handle the everyday,
and build around the way you work.

Join the waitlist Free to join.
Small first group.
Let’s get to work.Nelen, ready to be your business partnerYour business. A little more possible.

How it works

Starting is just a chat.

No setup. No training. Three steps, all in the chat you already use.

Add Nelen to your WhatsApp or LINE chat

1

Add Nelen to your chat

WhatsApp or LINE. The app you already use every day.

Tell Nelen about your customers, team and business workflow

2

Tell it how you work

Like you would tell a new partner. Your customers, your team, your tools.

Nelen handles everyday business tasks while you approve important decisions

3

Let it work

Nelen handles the everyday. You say yes to what matters.

GOOD TO KNOW

Questions
owners ask.

A few things you might want to know before Nelen joins your team.

Your tools. Your decisions.
Your business data.

Do I have to change the tools I already use?

No. Nelen works with what you have: your chat, your calendar, your invoicing and your shop system. It fills the gaps between them.

Do I need to buy other apps?

Usually not. If you already use an app you like, Nelen works with it. If you need something new, Nelen builds it for you.

Do I need to be good with computers?

No. If you can send a message, you can use Nelen. There is no app to learn and no settings to find.

What if Nelen gets something wrong?

Anything important waits for your yes before it goes out. Every action leaves a record of what was sent and what came back, so mistakes are easy to see and fix.

Who owns my business data?

You do. Nelen uses it only to run your business, and you can take it with you any time.

What should Nelen take off your plate first?

All we need is your email. Tell us what eats your day if you like. Early members shape what we build first.

Nelen with complete celebration confetti

What should Nelen take on first? (optional)

You're in. We'll write as soon as Nelen is ready for your business.

We only write when Nelen is ready for your business.

Nelen
nelen.

A little team. A lot more possible.

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